Use this mini guide to create your ideal customer profile, learn steps to tap into the unspoken needs of your ideal clients and how to attract them. We all know that everyone is different, so it’s best for business to create a specific client-centric marketing strategy versus a one-size-fits-all approach. It is crucial that you know how to identify your ideal clients’ specific needs, how to get their attention and earn their business. My guide makes this process easy to do.

This guide is best for new beauty pros, or those who have recently moved and now marketing to a new group of potential clients, or it is also ideal if you have faithful clients, but you would like to start earning business from a different target market, for example, luxury clients.

Once you complete my 5 steps, you will be on the road to reaching new customers and knowing how to best engage with them!