Boss Up Your Social Media: Top 4 Ways to Commit to a Posting Schedule
Friend, I get it – you're running a beauty business, wearing multiple hats, and time is your most precious commodity. Hence, feeling like content creating is superseding your other salon responsibilities, including working with clients or stocking up on inventory at your lash and brow spa, is becoming a distraction.
However, it goes without saying that we know that we need social media marketing to drive organic attention to our businesses, especially on Instagram. But, the challenge is being able to seamlessly slide posting onto our daily To Do List without it being an overwhelming time-suck. Well, worry no more because I’m diving into how to create, and maintain, a consistent social media posting schedule for 30 days. The result? You will add more automation with less effort to your posting habits, which creates time that you can devote to other areas of your beauty business.
Why Bother with Consistency?
First things first, why does consistency with social media marketing even matter? Well, think of your social media channels as your virtual shop windows. Would you walk into a store that changes its displays sporadically, or would you prefer a shop that consistently presents its best products? The same principle applies to your online presence or digital branding. Consistency breeds trust and keeps your audience engaged, which are attributes of a strong brand.
The Magic of Planning
To take the thought out of how to be consistent, you simply need online scheduling tools that, once prompted, will post for you. Before we get into the nitty-gritty of scheduling tools; however, let's talk social media marketing strategy. It all starts with a plan. To keep your lash and brow spa’s socials updated (minus the headache), choose a day at the beginning of each month when you can easily time block to brainstorm content ideas and create a rough social media posting schedule for 30 days.
You already know your target audience, understand their preferences, and the posts that have been most popular among them (check your Analytics), so tailor your content accordingly.
Get Organized
Group your content. Then, decide which days of the week that you will post each group of info and on which social media platform. For example, group all of your BTS content together, and all of your tutorials together, and so on. Finally, on your Instagram posting schedule, you may have BTS videos on Mondays and Wednesdays and tutorials on Tuesdays and Thursdays. From there, rinse and repeat this schedule every week. Trust me, this planning phase will save you tons of time while creating ease in the long run.
Scheduling Tools: Your Time-Saving Allies
Now, let's get to the tools that will revolutionize your social media game. Here are a few of my favorites that will make you feel like you are putting your posting on auto-pilot:
1. Hootsuite: This classic has been a favorite among entrepreneurs for a reason. With Hootsuite, you can manage multiple social media platforms, schedule posts in advance, and even track your performance – all from one dashboard.
2. Buffer: Simplify your social media scheduling with this one. Its intuitive interface gives you tips on the best times, type of content, and how frequent to post across various platforms. Buffer also provides analytics to help you refine your strategy.
3. Later: Perfect for visual content, Later hyperfocuses on Instagram, which can make mapping out your Instagram posting schedule even easier. And no worries if you have several platforms that need your attention. Later supports TikTok and Pinterest, just to name a couple of its socials. Take advantage of its media library to organize your content, a captions writer, and a calendar for easy scheduling.
4. CoSchedule: This all-in-one marketing calendar not only lets you schedule social media posts but also integrates with other marketing activities. It's a comprehensive solution for beauty bosses who want to get organized by streamlining their efforts.
Tips for a Consistent 30-Day Posting Schedule
1. Batch Your Content: Spend a chunk of time creating content in one go. This helps maintain the same tone and style throughout your posts. This is especially true when creating video content. Choose 1 day each week when you will film and edit your videos, which you will post throughout the month. For more tips on how to make it easy to create and edit videos, click here.
2. Automate Where You Can: Use any of the scheduling tools previously mentioned to automate your posts. This way, you can reach your audience at optimal times without constantly being glued to your devices. Schedule it and forget it :)
3. Repurpose Content: Don't reinvent the wheel every time. Recycle your best-performing posts to maximize your efforts, save time and reinforce your brand message.
4. Engage with Your Audience: Scheduling is fantastic, but don't forget the "social" part of social media. Respond to comments, ask questions, and stay engaged with your audience in real-time.
Creating a consistent social media posting schedule doesn't have to be a chore. With a bit of planning and the right tools, you can maintain a strong online presence without sacrificing your entrepreneurial focus.
For more advice, click here. Got questions? Shoot me an email. Find me at nadiyah@crownreignco.com :)
