A strong, thoughtful brand identity sets the stage for a memorable impression. What impression is your beauty brand creating?
Introducing…
Brand Up Like a Beauty Boss ebook
Hey there new Lash Artists, Hair Stylists and Nail Techs...
together, let’s attract and engage A+ clients for your business, and move your brand to a new level.
In 6 easy-to-digest chapters, my new ebook, Brand Up Like a Beauty Boss, will take the guesswork out of branding your business for optimal growth. It will increase your confidence as you DIY your branding and marketing.
But that's not all - I've taken complex concepts and simplified them with clear examples and definitions, making it a breeze to go at your own pace, absorb and apply. Plus, a bonus section at the end that unveils a game-changing strategy for your beauty business.
With Brand Up Like a Beauty Boss, create brand messaging that not only defines your value to clients in a way that's impossible to resist, but it also has these 6 benefits:
Marketing tasks will be less time-consuming
Selling your services and products will be easier
Discover your unique selling proposition (USP)
Fine-tune your brand voice
Lasting connections with the right clients
Increase your profit
-Nadiyah, author
“A strong brand message builds trust, credibility, and loyalty with your audience. It clearly communicates your value, making it easier for customers to understand what sets you apart from competitors. This connection leads to greater brand recognition, client retention, and increased sales. Plus, a compelling brand message simplifies marketing efforts, as it provides a consistent foundation for all communication, ultimately boosting your business’ reputation and long-term success.”
Bonus Guide
Bonus Guide
Use this mini guide to create your ideal customer profile, learn steps to tap into the unspoken needs of your ideal clients and how to attract them. We all know that everyone is different, so it’s best for business to create a specific client-centric marketing strategy versus a one-size-fits-all approach. It is crucial that you know how to identify your ideal clients’ specific needs, how to get their attention and earn their business. My guide makes this process easy to do.
This guide is best for new beauty pros, or those who have recently moved and now marketing to a new group of potential clients, or it is also ideal if you have faithful clients, but you would like to start earning business from a different target market, for example, luxury clients.
Once you complete my 5 steps, you will be on the road to reaching new customers and knowing how to engage with them!
Don’t want to DIY?
With a little coaching, let’s turn your brand into a client magnet
Meet Nadiyah
I’m Nadiyah Williams, author, digital marketing and branding strategist and owner of Crown & Reign, a female entrepreneurs empowerment brand. My brand includes a suite of hand-crafted products, including ebooks, a blog, where I’m Editor-in-Chief, an Amazon storefront and an apparel line. Brand Up Like a Beauty Boss is my first training series for beauty artists.
Crown & Reign offers digital marketing, brand strategy, and client engagement techniques for bosses in the hair care, nails and lashes industries.
As former Business and Finance editor of a national women’s lifestyle publication, former Operations and Communications Manager at a North Atlanta nail bar and a licensed nail technician, I remember how it felt to graduate from cosmetology school without having been taught the branding and marketing steps needed to be a successful entrepreneur in the nail industry.
I used this void to help tailor my focus at Crown & Reign.
With Crown & Reign, you can expect high-quality, specific, easy-to-digest information and solutions that strengthen your social media, digital marketing, and branding skills, which are vital to the growth of any beauty empire.
My passion has always been helping female bosses to create thriving businesses from good marketing. :)
Follow me on Instagram @crownreignco…
Why I Do this For Us
Life can be challenging, but with Crown & Reign, branding and marketing your beauty business will be simplified. Good branding and marketing require a process. A process allows you to kick out overwhelm…feeling scattered…imposter syndrome. I will show you how to get there.
What if I told you that you could avoid wasting time promoting your business on Google and Instagram, if you aren’t seeing results, and instead concentrate more on the areas you love - your family and your clients? Or, perhaps you are just tired of spending hours researching the latest TikTok trends or scavenger hunting across the Internet attempting to decipher how to run Facebook ads, instead of focusing on the day-to-day needs of your salon?
I understand your battle, and I'm here to help.
I'm not only a licensed nail tech and former magazine editor (where my job was to research and share tips with small business owners that helped them to scale their companies); but, for years, I've also worked with women small business owners, as a consultant, to help them to grow their companies. As a result, I know firsthand the frustrations and challenges faced by beauty business owners like yourself. And, without a doubt, none of us can afford that.
I am taking my 10+ years of experience to teach and guide lash artists, nail techs and hairstylists, who are new entrepreneurs, how to brand their businesses and execute marketing to scale while creating ease in their lives in and outside of their business. My mission is to make your branding and marketing methods simpler, less time-consuming, and more effective.
Like you, my life is no less than busy outside of my business as I am a wife and mom who, at the beginning of my journey as an entrepreneur, struggled with time management and building my business. However, I discovered a way to make it all click and alleviate my frustrations. Now, with my products and services, I offer you the knowledge and tools you need in one place - something I wish I had when I started, instead of getting lost in the sauce of Google searches and analysis paralysis.
For more free business resources, click here to check out my Crown & Reign blog with a library of articles.